Mission & Vision

Live54218 is a community-engaged, systems approach to improving the health and well-being of the Greater Green Bay Area. We collaborate with citizens, schools, businesses, and community partners to reimagine how we can work together to implement evidence-based strategies that result in improved health, increased productivity, and lowered healthcare costs. In pursuit of a vision to make our community the healthiest in the nation, Live54218 fulfills four core functions. These include:

  • Champion a Shared Vision – Provide unified, local messaging and engage both citizens and community leaders to improve the health and well-being of the Greater Green Bay Area.
  • Mobilize Funding – Align local resources in support of community well-being and connect partners with funding opportunities to implement policy, systems, and environmental changes.
  • Facilitate Shared Measurement – Establish a set of common measures to track progress and identify opportunity to improve community well-being.
  • Support a Common Agenda – Connect citizens, schools, employers, community partners, and key decision makers to amplify the impact of existing efforts, maximize resources, identify opportunities, and measurably improve community well-being.


To make the Greater Green Bay Area the healthiest community in the nation!


To create environments in the community that support and promote all residents daily in consuming 5 fruits and vegetables, drinking 4 bottles of water, having less than 2 hours of screen time, participating in at least 1 hour of physical activity, and sleeping 8 hours a night.